To be A Value-Driven Life Insurance Company of Sustainability
Core Values
Believe in satisfying the diverse demands of each individual customer
Believe in professional management based on integrity, stability and sustainability of the company
Believe in taking part in supporting, developing and contributing to society
Believe that cooperation, joint efforts and strong relationships are the key to joint success
Mission
Be committed to create financial stability for all lives for being a leading international insurance company, which gives all answers about life insurance.
Be dedicated to innovativeness with products and services which meet varied needs of customers during their lifetime.
Be committed to building financial strength with optimized profit but not for maximized profit.
Adhere to humanism with focus on personnel as the company"s most crucial asset and capital.
Be determined to build personnel as talent and good people in order to become partner with insight expertise and far-sighted vision for customers and society.
Be committed to creating an adaptive and agile organization in order to keep up with changing trends and overcome all limitations.
Insist on morality and conduct business with transparency so as to become a good organization for Thai and global society.
Business Purpose
To be the Life and Financial Solution Provider in every life stage, life event and life style of customers to meet the diverse demands of customers
To provide healthier, better and wealthier lives for customers during the later stages of their life
Brand Purpose
To be an admired iconic brand, creating inspiration for everyone in society